DOP | Justin Glynn – Harbour Media
Director | Justin Glynn
Agency | Supreme DBA + Harbour Media
Client | MCGA
This short cinematic story emotively describes the necessity of the Coastguard service and aims to drive awareness that, in an emergency on the coast or at sea, the Coastguard will always respond.
To Search, To Rescue, To Save
The film ’To Save’ starts as the casualty regains conciseness, with this distressed audio and all encompassing frantic scene. We don’t know how they got there and we don’t why – all we know is that the trouble is real, which the visuals echo. The chilling realisation that we are viewing a terrifying incident first hand engages the viewer and human nature makes them hold on for the outcome. The visuals show the scene on a relatively still but dramatic day.
This juxtaposition provides the chilling realisation that it doesn’t need to be fierce for people to get into trouble. The outcome transpires as the Coastguard comes into view and saves the casualty. The film concludes with the understanding of that they are safe, promoting the effectiveness of the Coastguard and creating a desire to be part of this brave unit.
The film is designed to stop, engage and recruit.